Privacy Policy for Eunnys Cakes

Effective Date: 26 June 2025

At Eunnys Cakes (“we”, “us”, or “our”), we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our website, place an order, contact us, or otherwise interact with us.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR), as amended by applicable UK data protection laws.

1. Who We Are

Eunnys Cakes is the data controller responsible for your personal data.

Contact details:

• Email: info@eunnyscakes.co.uk

2. The Personal Data We Collect

We collect different types of personal data depending on how you interact with us.

a. Information You Provide Directly

When you contact us (email, contact forms, WhatsApp, phone):

• Data collected: Name, email address, phone number, message content

• Purpose: Responding to enquiries, providing customer support

• Lawful basis: Legitimate Interests

When you place an order:

• Data collected: Name, billing details, delivery details, phone number, email address

• Purpose: Processing orders, deliveries, payments, and customer communication

• Lawful basis: Performance of a Contract

When you provide images for cake designs:

• Data collected: Photos or images you submit

• Purpose: Fulfilling your specific cake order requirements

• Lawful basis: Consent (implied by submitting the image)

Photos are used only for the order and deleted once fulfilled

b. Information We Collect Automatically

When you visit our website, we may automatically collect limited information through cookies and similar technologies.

Data collected (non-identifying on its own):

• Browser type

• Device type

• Pages visited

• Time spent on pages

• Approximate location

• Anonymised IP address

Purpose:

• Website functionality

• Analytics and performance improvements

• Security monitoring

Lawful basis:

• Legitimate Interests

• Consent (for non-essential cookies)

Payment Information

Eunnys Cakes does not store or process your card details directly. Payments are handled securely by third-party payment providers (such as Stripe or PayPal). These providers process payment data in accordance with their own privacy policies.

3. How We Use Your Information

We use your personal data to:

• Process and deliver cake orders

• Communicate about your orders or enquiries

• Improve our website and services

• Send marketing communications (only where permitted)

Marketing

• Existing customers may receive information about similar products (soft opt-in)

• Email marketing is only sent where you have consented

• You can opt out at any time

4. How We Share Your Information

We may share your data with:

• Payment processors (to complete transactions)

• Service providers (website hosting, email services, analytics)

• Legal or regulatory authorities if required by law

All third parties are required to keep your data secure and confidential.

We do not sell your personal data.

5. Data Retention

We only keep personal data for as long as necessary:

• Order data: Up to 6–7 years for tax and accounting purposes

• Images for cakes: Deleted after order completion

• Marketing preferences: Until you unsubscribe

• Website analytics: Aggregated or anonymised over time

6. Your Rights

Under UK data protection law, you have the right to:

• Be informed about how your data is used

• Access the personal data we hold about you

• Correct inaccurate or incomplete data

• Request deletion of your data

• Restrict or object to processing

• Data portability

• Object to direct marketing (absolute right)

To exercise your rights:
Email us at info@eunnyscakes.co.uk

We aim to respond within one month.

7. Complaints

If you have a concern about how we handle your data, please contact us first at:

info@eunnyscakes.co.uk

If you remain unhappy, you may lodge a complaint with the Information Commissioner’s Office (ICO):

• Website: https://ico.org.uk

• Phone: 0303 123 1113

8. Data Security

We take appropriate technical and organisational measures to protect your data, including:

• Secure hosting

• SSL encryption

• Limited access to personal data

While we take reasonable steps to protect your data, no online transmission is completely secure.

9. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

10. Cookies

We use cookies to:

• Ensure website functionality

• Analyse website performance

• Improve user experience

You can manage or disable cookies through your browser or our cookie banner.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

12. Contact Us

If you have any questions about this Privacy Policy, please contact:

Eunny’s Cakes
info@eunnyscakes.co.uk